Asaya
Skincare And Wellness
Makers of Dot & Key · ₹1000 Cr built from scratch
We're builders first.Investors second.
We built Dot & Key as one of the most profitable D2C brands in the country. Now we are backing the next generation of Indian consumer brand founders - with capital, hard-won playbooks, and the network that comes from doing it ourselves.
Our Portfolio
Brands that deliver true value to the customers
The Pant Project
Apparel
Numour
Beauty Tech
Why we exist
“Most VCs understand markets. We understand margins, misses, and what it feels like when a product finally clicks with the customer.”
We've run P&Ls. Hired wrong. Launched products that failed and ones that flew. That's what we bring, not just capital.
- Dot & Key ₹1000 Cr built from scratch
- 6 years operating in consumer brands
- Every crisis you'll face, we've survived
2018
Dot & Key founded
2020-21
D2C breakthrough
2022-24
Omnichannel scale
2025
Hyperscale Ventures
5 → 3
Years to your vision
Why we started this fund
What took us 5 years, we want to help you do in 3.
The 0–1 journey is lonely. It doesn't have to be. When you're building, you make a hundred decisions a week with no obvious right answer. Which channel to bet on. When to hire. How to negotiate with a retailer who holds all the cards. Most of the time, there's no playbook and no one to call.
We remember that feeling. The 11pm crises, the rejections that knocked us sideways, the quarters that looked ugly. We built Dot & Key through all of it, and came out the other side with the playbook we wish we'd had.
HyperScale exists to be that call. Not as board observers as partners who've navigated every problem you're facing. What took us 5 years, we want to help you do in 3.
In Good Company
We partner with some of India's leading consumer investors to back the next generation of standout brands.
What founders say
Don't take our word for it
Dhruv Toshniwal
Founder, The Pant Project
“Hyperscale are the most value-add investors any consumer founder could ask for. As operators, they understand how brands are built, and openly share their scaling playbooks, working shoulder to shoulder with founders to unlock growth.”
Karishma
FAE Beauty
“The Hyperscale team is always willing to go above and beyond to share resources that enable faster, sustainable growth. From marketing to performance, NPD, and everything in the middle, their team is always forthcoming when it comes to knowledge sharing!”
Neeraj
Founder, Asaya
“Honestly, what stood out was having someone by your side who has been through it themselves; Suyash and Anisha have lived the brand-building grind. That kind of operator insight and empathy is something so valuable and felt in every conversation we have had. Generous, open, but also remarkably structured in how they show up for us.”
Let's talk
Building somethingthat matters?
We'd love to hear from you. Deck polished or messy is fine. We care more about what you're building and why.
Start a Conversation