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When your unit economics need surgery
It's never one big lever. It's ten small ones. We open your P&L and slice it by channel, SKU, and cohort to find where margin is hiding. We've done it for almost every company we've backed.
Our Story
We built a ₹1000 Cr brand.Then we started this fund.
Born from the trenches of building a brand
Building a consumer brand teaches you things no pitch deck can. A decade with Dot & Key taught us that margins are won in a hundred small decisions, and that the founders who win obsess over the consumer, not the cap table.
The timeline on the right is what happened. Hyperscale is what we did with it: we invest up to ₹10 crore in early-stage consumer brands across India, from pre-seed to Series A, and work alongside founders as operators who've sat in the same chair.
India is about to build its next generation of great consumer brands. We started Hyperscale to make sure the founders building them don't have to do it alone, and to put everything we learned the hard way to work for the people coming next.
Our Journey
- 2018
Dot & Key Founded
Suyash and Anisha launched Dot & Key to fill a clear gap in Indian beauty products built on real science, consumer truth, and a deeper understanding of Indian skin.
- 2022
The D2C Engine Catches Fire
Post-COVID, D2C became the core engine. We rebuilt around community, performance discipline, and repeat purchases and the growth flywheel hasn't stopped since.
- 2022-26
The 40x Run
Four years. 40x revenue. From D2C-first to omnichannel, with Nykaa, modern trade, strong margins, and ₹1,200 Cr+ ARR.
- 2024
Part of the Nykaa Story
Dot & Key became part of the Nykaa group, marking a major moment in Indian beauty and shaping the kind of hands-on investors we wanted to become.
- 2025
Hyperscale Ventures Launched
First cheque from an Italy holiday, backed by founder conviction over spreadsheets. Eight investments later, the thesis holds: back exceptional consumer founders and build alongside them.
What “operator-led” actually means
We are not a traditional VC firm. We are operators who built a brand from zero to ₹1,200 crore, and we use that scar tissue to help the next set of founders build faster. Here is what that looks like, in practice.
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When you're ready to raise your next round
We don't coach pitches. We fix businesses. Get the bottom line right and the MIS does the talking. The fundraise becomes the easy part.
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When you're building the team
We've made every first hire, including the wrong ones. First brand manager, first growth lead, first head of supply chain. We'll tell you who to talk to and where not to compromise.
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When you're cracking a channel
We know which metric the buyer cares about, and which is theatre. Nykaa, Amazon, Myntra, quick commerce, modern trade. Each has its own physics. We've learned them the hard way.
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When you're building the brand
We've lived this every quarter for ten years. Positioning, naming, pack design, the line between product and story. We'll tell you what we'd do, and what we wouldn't.
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When you call on a Saturday evening
We pick up. A quick five-minute call usually runs an hour. We've lived every one of those moments, and we're on your side for them.
Investment Thesis
Why consumer brands. Why India. Why now.
We are not generalists chasing every hot sector. Consumer brands are all we do, and we believe deeply in this opportunity. Here is what we actually believe, in our own words, not the standard VC line.
The Indian consumer is more value-conscious than the market admits.
A ₹100 move on price unlocks more TAM than most founders realise. Win on clarity of value, not volume of marketing.
The best founders obsess over the consumer, not the cap table.
Optimise for the next round and you look good for two quarters. Obsess over one consumer pain point and you compound for a decade.
Profitability is the strategy, not the exit.
A profitable business has options: raise on your terms, exit on your terms, or never exit and compound. The bottom line is the source of every freedom that follows.
Operator capital is worth several times passive capital.
When your investor has actually run the playbook you're about to run, every conversation is worth real money.
Brand is the moat. India is still early.
Rising incomes, premiumisation, digital-native demand, category after category opening up. The operators who build with patience and product truth will define the next decade.
Investment Criteria
What we look for in founders
We invest from pre-seed to Series A, across consumer brands in India. Here is what we evaluate, and what we do not.
Founder–Market Fit
A genuine, lived understanding of the customer and the category. We back founders who know their consumer better than anyone in the room.
Product before story
Real differentiation in formulation, design, efficacy, or experience. Marketing can amplify a great product; it cannot save a weak one.
Signals that compound
Strong repeat rates, organic word of mouth, unsolicited reviews, real community. We look for brands being earned, not bought.
A clear path to healthy unit economics
Frugality and a credible route to contribution margin. We are not looking for infinite burn; we are looking for businesses that can stand on their own feet.
A category with wind, not gravity
We back consumer categories with secular tailwinds and real spending intent, not fleeting trends. The wind should be at your back for years, not quarters.
Partners, not passive capital
We're not a name on your cap table. We do our best work with founders who want honest feedback, a thinking partner on strategy, and someone in it for the long term.
If your brand sparks emotion, moves fast, and is designed for scale we're listening.
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Building somethingthat matters?
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